What is a campaign?Last Updated: March 22, 2019
A campaign is a way of grouping and categorizing your outreach.
For example, you could have a campaign for:
- Lead generation
- Content promotion
- PR campaign
- Building links and authority
- Influencer marketing
- Account management
To create a campaign, simply follow our step by step wizard:
When you create a campaign, you add prospects to that campaign, create your outreach emails and follow-ups, and send the campaign.
You can track results based on the campaign.