What is a campaign?

A campaign is a way of grouping and categorizing your outreach.

For example, you could have a campaign for:

  • Lead generation
  • Content promotion
  • PR campaign
  • Building links and authority
  • Influencer marketing
  • Account management

To create a campaign, simply follow our step by step wizard:

When you create a campaign, you add prospects to that campaign, create your outreach emails and follow-ups, and send the campaign.

You can track results based on the campaign.

Read our guide to building a campaign

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